It’s said that a picture’s worth a thousand words, but when it comes to digital ads, the right image can mean so much more: the difference between being noticed or ignored, between helping your business’s bottom line or not.

While choosing images for your ad is both art and science, there are some general best practices that can help you along the way. We created the Ad Images Cheat Sheet (click image below) to share those tips. Save it to your desktop, print it out and keep it somewhere handy — whatever you like. We hope it helps you get more value from your ads on Facebook.

If you want to hear what I have to say in 140 characters or less, please follow me on Twitter at