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Facebook has new Reactions for Marketers

Posted on March 15, 2016August 25, 2017 by penndigitalPosted in Advertising, SEO

Last week, Facebook officially rolled out a new feature called “Reactions” to Facebook users worldwide. The new feature serves as an extension of the Like button. Now, instead of only being able to Like a post, Facebook users can choose from six different […]

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Tagged Facebook

3 Ways To Be An Expert Facebook Ads Spy

Posted on February 15, 2016August 16, 2017 by penndigitalPosted in Advertising, SEO

You want to be a Facebook ads spy. But before you start, know that there are better and worse ways to find out what your competition is up to. Most people think the best way to get information on their […]

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Tagged SEO

5 Quick Tips to Facebook Videos

Posted on September 15, 2015February 15, 2016 by penndigitalPosted in Advertising, Marketing, Social Media

Many marketers who are looking to get started with video marketing will turn to YouTube—and for good reason: With 300 hours of videos uploaded to YouTube every minute, YouTube has huge potential for reaching a big audience. There’s another equally large and […]

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Tagged Facebook, video

Facebook Finally Supports GIFs: Let’s Celebrate!

Posted on June 15, 2015August 26, 2017 by penndigitalPosted in Advertising, Marketing, Social Media

There’s an old saying that goes, “A photo GIF is worth a thousand words.” And as of today, Facebook is finally allowing users to express themselves via GIF. [Hold for applause.] While Twitter and Pinterest adopted GIF support last year, it was starting to feel like Facebook was going […]

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Tagged Facebook

Make The Most Out Of Periscope, Twitter’s New Video Streaming

Posted on May 15, 2015August 26, 2017 by penndigitalPosted in Advertising, Emerging Media, Marketing, Social Media

There’s a new trend in social media – #Periscope. If you haven’t heard of it yet, then where have you been!!?? you will probably have questions that resemble the following: What is it? What does it do? Can I use it […]

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Tagged apps, periscope, tips, Twitter

The Ad Images Cheat Sheet

Posted on April 15, 2015August 26, 2017 by penndigitalPosted in Advertising, Marketing

It’s said that a picture’s worth a thousand words, but when it comes to digital ads, the right image can mean so much more: the difference between being noticed or ignored, between helping your business’s bottom line or not. While […]

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Tagged Ads

The best sizes for sharing images on social media

Posted on March 12, 2015August 16, 2017 by penndigitalPosted in Advertising, Marketing, Social Media

We’ve long been interested in the impact of social media images for engagement, retweets, clicks, and more. We found that tweets with images receive 150 percent more retweets than those without. One of the big questions for me is how […]

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Tagged Facebook, Google, Instagram, LinkedIn, pinterest, Twitter

5 Ways to Use Instagram For Your Business

Posted on May 20, 2014August 26, 2017 by penndigitalPosted in Advertising, Social Media

You may think it’s a great idea for your business to jump on the Instagram bandwagon but aren’t really sure what to be taking pictures of or what to be sharing? It’s really dependent on what type of company and/or industry […]

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Tagged Instagram

How to Create Pins That People Love to Share on Pinterest

Posted on March 14, 2014August 26, 2017 by penndigitalPosted in Advertising, Social Media

Would you like to share pins on Pinterest that get repinned more? Getting more repins on Pinterest is the key to driving more traffic, improving your presence, gaining followers, etc. It must be something you should focus on every time […]

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Tagged pins, pinterest

Introducing The New Like And Share Buttons

Posted on February 15, 2014August 16, 2017 by penndigitalPosted in Advertising, Social Media

Today is Valentines, and it seems appropriate to mention the Like and Share buttons from Facebook are viewed over 22 billion times daily across more than 7.5 million websites. Like and Share are important drivers of Facebook referral traffic, which […]

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Tagged Facebook, valentines

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Erik Penn
20 years experience online

Client List:
Lexus, Honda, Mitsubishi, Ringling, OCFair, LA Phil, Sony, Starz Studios, World Poker Tour, More...

Education:
MFA/Film Producing, USC
BS, Pepperdine University

Company Site: PennDigital.com
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