erik penn blog

5 Features of a Perfectly SEO-Optimized Homepage

Posted on April 15, 2018April 16, 2018 by penndigitalPosted in SEO

Is It Worth Optimizing the Homepage? There have been some discussions over whether it’s “worth it” to optimize a homepage. Let’s say you have an internal page where you sell your core product–nightstands. If you optimize this page for keywords related […]

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8 Old School Marketing Tactics That Work for Social Media

Posted on March 15, 2018March 16, 2018 by penndigitalPosted in Social Media

Okay, so it’s hard to imagine Don Draper meeting with Bethlehem Steel execs in Sterling Cooper’s top floor Madison Avenue boardroom, telling them to get on Snapchat. But even though we no longer think of typewriters as “technology” or describe […]

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Tagged Facebook

Everything You Need To Know About Tag Sequencing

Posted on February 16, 2018February 16, 2018 by penndigitalPosted in Advertising, Marketing, Social Media

Tag sequencing is a feature in Google Tag Manager that is sometimes overlooked, but yields great benefits when utilized in the right situation. Due the asynchronous nature of Google Tag Manager, typically you have little control over the order in which […]

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Apple SmartWatches are still dominating the market

Posted on January 15, 2018January 17, 2018 by penndigitalPosted in Tech Hardware

While Apple almost completely dominates the smartwatch market, it looks increasingly likely that the emerging electronics category of smart speakers — where the company already lags far behind — is on a far faster path toward mainstream acceptance. And that […]

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Tagged Apple

New Ways to Go Live: Now From Your Computer

Posted on December 15, 2017December 16, 2017 by penndigitalPosted in Advertising

It’s exciting to announce that, as of today, people around the world can broadcast live video to Facebook from their desktop or laptop computers. While it’s been possible for people to go live to Facebook from mobile devices since last […]

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Tagged Facebook

5 strategies to improve your ad copy

Posted on November 15, 2017November 14, 2017 by penndigitalPosted in Advertising, Marketing

Ad copy is a very important element in online advertising, but it’s often “set and forget” — once written, advertisers move on to newer and/or sexier strategies and tactics. Ad copy is often one of the first areas I focus on to boost […]

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Tagged communication

Could Snapchat’s Collaborations with Apple and Google Signal Something More?

Posted on October 15, 2017October 12, 2017 by penndigitalPosted in Social Media

While Facebook continues to heap pressure on Snap Inc., the newly listed company’s forging some interesting connections via partnerships with tech giants, which may point to future opportunities for the app. Recently, when announcing the coming launch of the iPhone X, Apple’s […]

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Tagged Apple, Google Signal, Snapchat

Boost your mobile performance with the right ad sizes

Posted on September 15, 2017September 15, 2017 by penndigitalPosted in Marketing

We’re paying special attention to improving the mobile ad experience to help empower content creators, news organizations, and publishers. As mobile continues to grow, choosing high-impact mobile ads are key for businesses to generate revenue from a mobile audience. When […]

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Tagged mobile

Instagram Adds Search Options for Stories by Hashtag and Location

Posted on August 16, 2017August 25, 2017 by penndigitalPosted in Social Media

Last month, Snapchat added a new search functionality for their Stories content, so naturally, now Instagram’s adding the same, giving users the ability to search for Stories content based on location and hashtag, via their Explore section.   As explained by Instagram: “You’ll see […]

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Tagged Instagram

Facebook Announces New Navigation and Notification Options for Messenger

Posted on July 15, 2017August 25, 2017 by penndigitalPosted in Social Media

There’s always something new happening in Facebook Land. This week, it’s Messenger’s turn to get another tweak – Facebook has announced the introduction of new tabs in the app, and new, specific notifications to better connect you with Messenger’s various functions. […]

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Tagged Facebook

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Erik Penn
20 years experience online

Client List:
Lexus, Honda, Mitsubishi, Ringling, OCFair, LA Phil, Sony, Starz Studios, World Poker Tour, More...

Education:
MFA/Film Producing, USC
BS, Pepperdine University

Company Site: PennDigital.com
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