While Facebook continues to heap pressure on Snap Inc., the newly listed company’s forging some interesting connections via partnerships with tech giants, which may point to future opportunities for the app. Recently, when announcing the coming launch of the iPhone X, Apple’s […]
We’re paying special attention to improving the mobile ad experience to help empower content creators, news organizations, and publishers. As mobile continues to grow, choosing high-impact mobile ads are key for businesses to generate revenue from a mobile audience. When […]
Last month, Snapchat added a new search functionality for their Stories content, so naturally, now Instagram’s adding the same, giving users the ability to search for Stories content based on location and hashtag, via their Explore section. As explained by Instagram: “You’ll see […]
There’s always something new happening in Facebook Land. This week, it’s Messenger’s turn to get another tweak – Facebook has announced the introduction of new tabs in the app, and new, specific notifications to better connect you with Messenger’s various functions. […]
Instagram opened Stories ads up to all businesses last month, giving brands a new way to tap into the more than 200 million people who now use Stories every day. The rapid growth of Stories has been the key element […]
They just got a whole lot more useful with Offline Conversion solution aiming to help advertisers tie Lead Ads to downstream conversion activity. Facebook Lead Ads just got a whole lot more accountable by enabling campaign integrations with offline systems such […]
We want to make it fast, fun and easy for people to share creative photos and videos with whomever they choose, for however long they choose — and the more we share with each other, the more open and connected […]
Although marketers have grown to love using Instagram to promote products, one of the biggest criticisms of the platform, from a marketing standpoint, has been the lack of analytics and data options to help track and improve performance.But that all […]
Above an image Google shared in their post that shows what forms they consider intrusive and may penalize… Earlier this month, Google launched an update that has the potential to decrease your website traffic and limit the number of people who see your […]
The “social proof” impact of Facebook ads acts like a word-of-mouth marketer’s dream. When someone views your ad on Facebook, it displays the faces of their friends who have previously interacted with the advertiser, automatically making the content more personal […]