Content planning is an essential part of effective social media marketing. When your calendar becomes too unwieldy, try some of these social media tools. 1. Planoly Recommended by Hootsuite’s social marketing team lead Amanda Wood, Planoly is a visual planner for […]
It has been well know for awhile that Facebook likes live video. What we didn’t know until yesterday was exactly how infatuated Facebook has become. Yesterday’s announcement contained a number of new features that essentially leverage the power of the Facebook network […]
Instant Articles, was a new product for publishers to create fast, interactive articles on Facebook and is still growing. As more people get their news on mobile devices, we want to make the experience faster and richer on Facebook. People […]
When it comes to advertising, Facebook is on a roll. In the past year, the $245 billion social platform has shined bright for advertisers and brands by introducing several new ways for them to reach their audiences. We saw Facebook […]
Is It Worth Optimizing the Homepage? There have been some discussions over whether it’s “worth it” to optimize a homepage. Let’s say you have an internal page where you sell your core product–nightstands. If you optimize this page for keywords related […]
Okay, so it’s hard to imagine Don Draper meeting with Bethlehem Steel execs in Sterling Cooper’s top floor Madison Avenue boardroom, telling them to get on Snapchat. But even though we no longer think of typewriters as “technology” or describe […]
Tag sequencing is a feature in Google Tag Manager that is sometimes overlooked, but yields great benefits when utilized in the right situation. Due the asynchronous nature of Google Tag Manager, typically you have little control over the order in which […]
While Apple almost completely dominates the smartwatch market, it looks increasingly likely that the emerging electronics category of smart speakers — where the company already lags far behind — is on a far faster path toward mainstream acceptance. And that […]
It’s exciting to announce that, as of today, people around the world can broadcast live video to Facebook from their desktop or laptop computers. While it’s been possible for people to go live to Facebook from mobile devices since last […]
Ad copy is a very important element in online advertising, but it’s often “set and forget” — once written, advertisers move on to newer and/or sexier strategies and tactics. Ad copy is often one of the first areas I focus on to boost […]