Over the past month the SEO community has been carefully studying the effects of a significant Penguin update. Designed to minimize any ranking benefits from spammy links, Penguin 4.0 has now become part of Google’s core algorithm. Its effects will […]
On September 23rd, 2016, Google announced that one of their ranking signals, known as Penguin, has finally updated after nearly 2 years. Furthermore, Google stated that Penguin now works in real time, meaning websites will no longer have to wait […]
In a quote that’s been referenced many times since, Snapchat CEO Evan Spiegel, during an interview at last year’s Cannes Lions Festival, said that Snapchat “really care[s] about not being creepy” in regards to the possible introduction of more in-depth […]
Search engine optimization is incredibly important for marketers. When you optimize your web pages — including your blog posts — you’re making your website more visible to people who are looking for keywords associated with your brand, product, or service […]
Pokémon Go interrupted an otherwise quiet summer week to suggest to marketers that the next big thing may be here. With usage numbers approaching those of Snapchat and an 11% penetration on Android phones, Pokémon Go has something real to […]
Despite Snapchat’s huge rise in both popularity and usage, one of the biggest criticisms of the platform has been that it’s yet to come up with a way to generate significant revenue. Sure, kids might like sending disappearing pictures to […]
By now, you realize the importance of optimizing a site for mobile. You have a responsive design implemented, and you’ve used Google’s mobile-friendly checker tool to make sure every page of your site is loading properly for mobile devices. But […]
Do consumers actually notice online display ads served on Web pages? Which format of ads do people look at and engage with the most? To find out, Meditative conducted an eye-tracking study of 39 participants of mixed ages who were […]
Last week, Facebook officially rolled out a new feature called “Reactions” to Facebook users worldwide. The new feature serves as an extension of the Like button. Now, instead of only being able to Like a post, Facebook users can choose from six different […]
You want to be a Facebook ads spy. But before you start, know that there are better and worse ways to find out what your competition is up to. Most people think the best way to get information on their […]