It’s the holiday season and we are all being inundated with new gadgets or great games to put under the X-mas tree. Do I pick the Xbox Kinect or will it be the iPhone 5 (wait, that’s not out yet). […]
QR Codes: Here today, gone tomorrow…
I can’t seem to get through one week without seeing an article about the “Death of QR Codes”. Well, how can it be dead if we haven’t even finished leveraging the technology. This blog is a plea to serve my […]
The Future of Payments at the Cashier is called “NFC”
Near-Field Communication or NFC is a chip technology that, when placed in a smartphone, lets me make purchases on my credit card and never search for my wallet again. Though there are already credit cards with NFC chips inside, this […]
Augmented Reality and Location Based Systems
Both Augmented Reality (AR) and Location Based Systems (LBS) are the promise of tomorrow. The first one to make it into mainstream is already in the pocked of every Smartphone owner. How’s that you say? Well, I’m talking about that […]
What’s the State of PR and Social Media Marketing
We have been in a new era of communication distribution for some time now, but who can really tell what is best. Iwork in Advertising, so I should be selling Ad Services, right? However this new thing called SocialMedia Marketing […]
The New Socialism
If you were at the latest OMMA conference or work in the Ad industry, then you’re going to hear this term “The New Socialism” around more. Dave Morgan says, “there is a growing importance of social media and micro-blogging as […]
Advertising is no longer Linear, it’s Circular
The Ad Agency Paradigm is changing every day and agencies interested in the next 10 years of business are evolving quickly. The ways of the past by creating a brilliant TV commercial campaign are quickly evaporating. But wasn’t it great […]
There are so many different Flavors of Blogs
So far as I can tell, I’ve found 4 different flavors of blogs out there. However, the shades of gray could be infinite. I came across this discovery when planning a blog campaign. All the returns by spending precious dollars on […]
What’s the difference between Seeding Blogs and Blog Outreach?
Well, first you gotta ask yourself to define a blog. A web log is usually defined as apersonal or noncommercial web site that uses a dated log format (usually with the most recent addition at the top of the page) […]
Where does Social Media Fit in Your Strategy?
As advertisers race to the Internet to secure more “integrated strategies” for their clients, we are going to see more innovative use of the Social Networks as a whole. This usage requires an understanding of the platform as a communication […]