Background on Google Penguin penalties There are two primary types of algorithmic Google penalties: Panda and Penguin. These penalties occur because Google makes a change to its algorithm. This means that everyone on the web has the potential to be […]
You may think it’s a great idea for your business to jump on the Instagram bandwagon but aren’t really sure what to be taking pictures of or what to be sharing? It’s really dependent on what type of company and/or industry […]
Everybody knows you need to use metadata to optimize your web pages, right? Well…raise your hand if you’re using it to optimize your social media. As a baseline: “Metadata” (literally, data about data) is plural for all the bits of […]
Would you like to share pins on Pinterest that get repinned more? Getting more repins on Pinterest is the key to driving more traffic, improving your presence, gaining followers, etc. It must be something you should focus on every time […]
Today is Valentines, and it seems appropriate to mention the Like and Share buttons from Facebook are viewed over 22 billion times daily across more than 7.5 million websites. Like and Share are important drivers of Facebook referral traffic, which […]
October 18th, 2011, the day Google announced “Secure Search“, was a dark day for many search marketers. We had hope, though; we were told only a small fraction of search referrals from Google would apply. This was proven false in […]
How to make your search results look good in the search results. Google recommends you craft your titles properly, make sure your domain name and file name structure is descriptive of the page content and tailor useful and descriptive search […]
Flipboard is a social media content aggregation service that lets users grab content from anywhere and compile it into visually stunning digital magazines. It launched in 2010 with an app that was specific to the iPad. In mid-2012, an Android […]
Google has shut down their widely popular keyword tool for public use. Now if you want access to Google sanctioned keyword data you have to sign up for an Adwords account. However, there are a slew of different tools available […]
One of the most frequently asked questions about Facebook marketing is: What is the best time to post on Facebook? Until recently, there wasn’t an easy way to see when your fans were likely to be online, and marketers had […]