Search engine optimization is incredibly important for marketers. When you optimize your web pages — including your blog posts — you’re making your website more visible to people who are looking for keywords associated with your brand, product, or service […]
Pokémon Go interrupted an otherwise quiet summer week to suggest to marketers that the next big thing may be here. With usage numbers approaching those of Snapchat and an 11% penetration on Android phones, Pokémon Go has something real to […]
Despite Snapchat’s huge rise in both popularity and usage, one of the biggest criticisms of the platform has been that it’s yet to come up with a way to generate significant revenue. Sure, kids might like sending disappearing pictures to […]
By now, you realize the importance of optimizing a site for mobile. You have a responsive design implemented, and you’ve used Google’s mobile-friendly checker tool to make sure every page of your site is loading properly for mobile devices. But […]
Do consumers actually notice online display ads served on Web pages? Which format of ads do people look at and engage with the most? To find out, Meditative conducted an eye-tracking study of 39 participants of mixed ages who were […]
Last week, Facebook officially rolled out a new feature called “Reactions” to Facebook users worldwide. The new feature serves as an extension of the Like button. Now, instead of only being able to Like a post, Facebook users can choose from six different […]
You want to be a Facebook ads spy. But before you start, know that there are better and worse ways to find out what your competition is up to. Most people think the best way to get information on their […]
Facebook’s Lead Gen Ads are streamlining the sales funnel and offer online advertisers a new way to capture interest without redirecting users outside the app. Here are three reasons we think they’re worth trying out. The traditional funnel for online […]
There’s no question that Google Analytics is an essential tool to understanding your digital audience. It allows you to dig deeper into the types of content they interact with, the platforms they engage on, and the path that leads to […]
Each day, Facebook handles 1.5 billion searches against the 2 trillion posts in its index. Facebook is still a ways off from Google’s 3.5 billion daily searches, but it’s an impressive figure nonetheless and puts Facebook right up there as far […]