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These Are The Top Tech Sellers For The Holidays

Posted on December 15, 2016August 25, 2017 by penndigitalPosted in Advertising, Marketing, Social Media

Hitwise, a division of Connexity that tracks online searches, said Fitbit was the most sought-after tech product last week, and No. 2 among all holiday items behind Hatchimals. Tech in fact dominates Hitwise’s Top 10 chart for the seven days […]

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How Consumers Eyes Track Display Ads

Posted on April 15, 2016August 25, 2017 by penndigitalPosted in Advertising, Marketing

Do consumers actually notice online display ads served on Web pages? Which format of ads do people look at and engage with the most? To find out, Meditative conducted an eye-tracking study of 39 participants of mixed ages who were […]

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Tagged Banner Ads

5 Quick Tips to Facebook Videos

Posted on September 15, 2015February 15, 2016 by penndigitalPosted in Advertising, Marketing, Social Media

Many marketers who are looking to get started with video marketing will turn to YouTube—and for good reason: With 300 hours of videos uploaded to YouTube every minute, YouTube has huge potential for reaching a big audience. There’s another equally large and […]

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Tagged Facebook, video

Facebook Finally Supports GIFs: Let’s Celebrate!

Posted on June 15, 2015August 26, 2017 by penndigitalPosted in Advertising, Marketing, Social Media

There’s an old saying that goes, “A photo GIF is worth a thousand words.” And as of today, Facebook is finally allowing users to express themselves via GIF. [Hold for applause.] While Twitter and Pinterest adopted GIF support last year, it was starting to feel like Facebook was going […]

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Tagged Facebook

Make The Most Out Of Periscope, Twitter’s New Video Streaming

Posted on May 15, 2015August 26, 2017 by penndigitalPosted in Advertising, Emerging Media, Marketing, Social Media

There’s a new trend in social media – #Periscope. If you haven’t heard of it yet, then where have you been!!?? you will probably have questions that resemble the following: What is it? What does it do? Can I use it […]

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Tagged apps, periscope, tips, Twitter

The Ad Images Cheat Sheet

Posted on April 15, 2015August 26, 2017 by penndigitalPosted in Advertising, Marketing

It’s said that a picture’s worth a thousand words, but when it comes to digital ads, the right image can mean so much more: the difference between being noticed or ignored, between helping your business’s bottom line or not. While […]

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Tagged Ads

The best sizes for sharing images on social media

Posted on March 12, 2015August 16, 2017 by penndigitalPosted in Advertising, Marketing, Social Media

We’ve long been interested in the impact of social media images for engagement, retweets, clicks, and more. We found that tweets with images receive 150 percent more retweets than those without. One of the big questions for me is how […]

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Tagged Facebook, Google, Instagram, LinkedIn, pinterest, Twitter

Why SEO Success Won’t Happen Overnight

Posted on July 17, 2014August 26, 2017 by penndigitalPosted in Marketing, SEO

If you’re looking for a marketing solution that is going to generate a quick response and result in an uptick in sales, leads, conversions, etc. in the short term- SEO isn’t it. What’s frustrating to most website owners about SEO […]

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Tagged indexing process, SEO

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Erik Penn
20 years experience online

Client List:
Lexus, Honda, Mitsubishi, Ringling, OCFair, LA Phil, Sony, Starz Studios, World Poker Tour, More...

Education:
MFA/Film Producing, USC
BS, Pepperdine University

Company Site: PennDigital.com
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