In the old days, it was easy to understand the customer experience. You had your manager or salespeople walk around. You asked or incentivized your customers to complete comment cards or surveys. Then you added in mystery shopping. All were good sources of information […]
Visual storytelling is the natural evolution of existing consumer behaviors and helps to humanize brands. Brands can interact with consumers to drive the creation of branded content, which drives additional attention in a user’s social activity stream, thus driving additional consideration for the brand. […]
Have you looked at all the options lately? Probably not, so let’s review just how many options there are to consider: The moment I found this chart, I knew it was important. Many of the options I know and some […]
There has been an explosion of social media portals in the last 3 years alone, and now we are expected to know them all. I can tell you that keeping up is a full time job, so I think it’s […]
It’s no secret, that Hunger Games has already made over $300 million in US theaters and that will put it on target to reach over $1 billion before then end of the year. However, the money is a result of […]
Pinterest, the “virtual pinboard” website where users post images of everything from iPod cozies to beautifully designed skylights, is the hottest social network of 2012. It has already become much more than just a pretty face. The commerce traffic that […]
Both Augmented Reality (AR) and Location Based Systems (LBS) are the promise of tomorrow. The first one to make it into mainstream is already in the pocked of every Smartphone owner. How’s that you say? Well, I’m talking about that […]
We have been in a new era of communication distribution for some time now, but who can really tell what is best. Iwork in Advertising, so I should be selling Ad Services, right? However this new thing called SocialMedia Marketing […]
The Ad Agency Paradigm is changing every day and agencies interested in the next 10 years of business are evolving quickly. The ways of the past by creating a brilliant TV commercial campaign are quickly evaporating. But wasn’t it great […]
So far as I can tell, I’ve found 4 different flavors of blogs out there. However, the shades of gray could be infinite. I came across this discovery when planning a blog campaign. All the returns by spending precious dollars on […]