In the old days, it was easy to understand the customer experience. You had your manager or salespeople walk around. You asked or incentivized your customers to complete comment cards or surveys. Then you added in mystery shopping. All were good sources of information […]
Ok, so we are all getting our new iPhone 5 in the next day or so, but with all the hype, we might forget the little stuff like a new password. After all, how many “Get Pharma…” emails do we […]
Visual storytelling is the natural evolution of existing consumer behaviors and helps to humanize brands. Brands can interact with consumers to drive the creation of branded content, which drives additional attention in a user’s social activity stream, thus driving additional consideration for the brand. […]
Have you looked at all the options lately? Probably not, so let’s review just how many options there are to consider: The moment I found this chart, I knew it was important. Many of the options I know and some […]
Streaming music startup Spotify has added a Pandora-like radio service to its iOS applications, finally giving free Spotify users in the U.S. a reason to download the Spotify app for their iPhones and iPads. Spotify has offered its own radio […]
There has been an explosion of social media portals in the last 3 years alone, and now we are expected to know them all. I can tell you that keeping up is a full time job, so I think it’s […]
It’s no secret, that Hunger Games has already made over $300 million in US theaters and that will put it on target to reach over $1 billion before then end of the year. However, the money is a result of […]
Pinterest, the “virtual pinboard” website where users post images of everything from iPod cozies to beautifully designed skylights, is the hottest social network of 2012. It has already become much more than just a pretty face. The commerce traffic that […]
Now, I’m not a beer fan, but I do want to drink at affordable prices. Metropoulos family recently bought Pabst Brewing for $250 million, which also includes the beer brands Old Milwaukee, Colt 45, Schlitz, Schaefer, and Stroh’s. For most national brands, buying […]
This might be the year (or end of year) that I’m finally interested in tablets. I’ve contemplated getting one several times, but cannot understand how they fit into my digital life. I have a laptop and a smartphone, so do I need a […]