No other social platform provides an experience as incredibly focused and engaging as Instagram. With just a bit of creativity and thoughtful measuring, you can make some Insta-magic for your brand. In this infographic, discover the trends behind the big-brand […]
Many marketers who are looking to get started with video marketing will turn to YouTube—and for good reason: With 300 hours of videos uploaded to YouTube every minute, YouTube has huge potential for reaching a big audience. There’s another equally large and […]
For quite some time this topic has been one of the most widely discussed on the Sprout Social Insights’s blog, so we thought it was due to really build it out to help our readers. We’ve put together a list of nine […]
There’s an old saying that goes, “A photo GIF is worth a thousand words.” And as of today, Facebook is finally allowing users to express themselves via GIF. [Hold for applause.] While Twitter and Pinterest adopted GIF support last year, it was starting to feel like Facebook was going […]
There’s a new trend in social media – #Periscope. If you haven’t heard of it yet, then where have you been!!?? you will probably have questions that resemble the following: What is it? What does it do? Can I use it […]
Our latest Facebook ads data shows that marketers are putting more money per post into videos than any other content type. Are you keeping up? Let’s talk about Bid Type. When you set ad targeting, the last major step you need […]
We’ve long been interested in the impact of social media images for engagement, retweets, clicks, and more. We found that tweets with images receive 150 percent more retweets than those without. One of the big questions for me is how […]
When it comes to using social media to drive traffic to your website, Pinterest is one of the best networks out there. In fact, PewResearch reports that 28% of online adults today use Pinterest, making it one of the most popular social […]
At this point in the game, it’s no small secret to us Facebook connoisseurs that photos and visuals are the key to engaging our Facebook online communities. Pictures that are visually appealing are easy for us to digest, comprehend and, most important, to share. Anyone […]
I found this great INFOGRAPHIC and just had to share it. Is there such a thing as a perfect tweet? I like to think so. Certainly, there are strategies, guidelines and norms to follow on Twitter to maximise user engagement, awareness and […]