So it’s time to move beyond the simple ‘page likes’ campaign and get some traffic pointed to your lead form. How do you do it? The process (assuming you’re comfortable with the Facebook Advertising environment) is quite simple, and I’ll […]
5 Ways to Use Instagram For Your Business
You may think it’s a great idea for your business to jump on the Instagram bandwagon but aren’t really sure what to be taking pictures of or what to be sharing? It’s really dependent on what type of company and/or industry […]
How (and Why) to Use Social Media Meta Tags
Everybody knows you need to use metadata to optimize your web pages, right? Well…raise your hand if you’re using it to optimize your social media. As a baseline: “Metadata” (literally, data about data) is plural for all the bits of […]
How to Create Pins That People Love to Share on Pinterest
Would you like to share pins on Pinterest that get repinned more? Getting more repins on Pinterest is the key to driving more traffic, improving your presence, gaining followers, etc. It must be something you should focus on every time […]
Introducing The New Like And Share Buttons
Today is Valentines, and it seems appropriate to mention the Like and Share buttons from Facebook are viewed over 22 billion times daily across more than 7.5 million websites. Like and Share are important drivers of Facebook referral traffic, which […]
What’s the Best Time to Post on Facebook?
One of the most frequently asked questions about Facebook marketing is: What is the best time to post on Facebook? Until recently, there wasn’t an easy way to see when your fans were likely to be online, and marketers had […]
Facebook’s page post link ads will become simpler to create, more customizable
As part of Facebook’s growing push to simplify its advertising offerings, the company announced Monday that the commonly-used page post link ads will become easier to use and customize. Page post link ads are usually a brand’s best bet to […]
5 Great Facebook Contest Examples
Facebook contests can drive huge fan growth over a short period of time and can make a massive impact to your Facebook page. Is this something you are running on a regular basis on your page? Do you want some […]
Step-By-Step Guide on Optimizing Images for Pinterest
Different social media sites provide a different benefit for users. Having a well rounded approach to your use of these networks is key to properly utilizing them, which means targeting each with a specific approach. You have to optimize content, […]
Pinterest’s Group Boards That Get More Exposure
In case you hadn’t noticed, Pinterest has been in the news a lot recently. In November last year, Pinterest started courting the business community with the creation of its business-specific accounts and a dedicated business support page. Then earlier this […]