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The best sizes for sharing images on social media

Posted on March 12, 2015August 16, 2017 by penndigitalPosted in Advertising, Marketing, Social Media

We’ve long been interested in the impact of social media images for engagement, retweets, clicks, and more. We found that tweets with images receive 150 percent more retweets than those without. One of the big questions for me is how […]

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Tagged Facebook, Google, Instagram, LinkedIn, pinterest, Twitter

5 Ways to Improve Your Pinterest Page

Posted on February 15, 2015August 26, 2017 by penndigitalPosted in SEO, Social Media

When it comes to using social media to drive traffic to your website, Pinterest is one of the best networks out there. In fact, PewResearch reports that 28% of online adults today use Pinterest, making it one of the most popular social […]

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Tagged pinterest

How to Create Pins That People Love to Share on Pinterest

Posted on March 14, 2014August 26, 2017 by penndigitalPosted in Advertising, Social Media

Would you like to share pins on Pinterest that get repinned more? Getting more repins on Pinterest is the key to driving more traffic, improving your presence, gaining followers, etc. It must be something you should focus on every time […]

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Tagged pins, pinterest

Step-By-Step Guide on Optimizing Images for Pinterest

Posted on May 17, 2013August 26, 2017 by penndigitalPosted in Advertising, Social Media

Different social media sites provide a different benefit for users. Having a well rounded approach to your use of these networks is key to properly utilizing them, which means targeting each with a specific approach. You have to optimize content, […]

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Tagged pinterest

Pinterest’s Group Boards That Get More Exposure

Posted on March 18, 2013August 26, 2017 by penndigitalPosted in Social Media

In case you hadn’t noticed, Pinterest has been in the news a lot recently. In November last year, Pinterest started courting the business community with the creation of its business-specific accounts and a dedicated business support page. Then earlier this […]

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Tagged pinterest

5 Brands Succeed with Instagram & Pinterest

Posted on August 7, 2012August 26, 2017 by penndigitalPosted in Advertising, Social Media

Visual storytelling is the natural evolution of existing consumer behaviors and helps to humanize brands. Brands can interact with consumers to drive the creation of branded content, which drives additional attention in a user’s social activity stream, thus driving additional consideration for the brand. […]

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Tagged Instagram, pinterest

Pinterest: What is it anyway and should I care?

Posted on March 13, 2012August 16, 2017 by penndigitalPosted in Advertising, Social Media

Pinterest, the “virtual pinboard” website where users post images of everything from iPod cozies to beautifully designed skylights, is the hottest social network of 2012. It has already become much more than just a pretty face. The commerce traffic that […]

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Tagged pinterest

Erik Penn
20 years experience online

Client List:
Lexus, Honda, Mitsubishi, Ringling, OCFair, LA Phil, Sony, Starz Studios, World Poker Tour, More...

Education:
MFA/Film Producing, USC
BS, Pepperdine University

Company Site: PennDigital.com
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