Snapchat Added New Ad Targeting Options to Boost Revenue

snapchat reach

In a quote that’s been referenced many times since, Snapchat CEO Evan Spiegel, during an interview at last year’s Cannes Lions Festival, said that Snapchat “really care[s] about not being creepy” in regards to the possible introduction of more in-depth – but possibly more intrusive – ad options. The statement triggered warning bells in the minds of advertisers […]