There’s always something new happening in Facebook Land. This week, it’s Messenger’s turn to get another tweak – Facebook has announced the introduction of new tabs in the app, and new, specific notifications to better connect you with Messenger’s various functions. Okay, it’s kind of hard to tell what’s new from that image – here’s a
Instagram opened Stories ads up to all businesses last month, giving brands a new way to tap into the more than 200 million people who now use Stories every day. The rapid growth of Stories has been the key element of note in Facebook’s various Snapchat cloning efforts – while Facebook (and Instagram) may have
They just got a whole lot more useful with Offline Conversion solution aiming to help advertisers tie Lead Ads to downstream conversion activity. Facebook Lead Ads just got a whole lot more accountable by enabling campaign integrations with offline systems such as CRMs, POS or call centers. Facebook launched a new Offline Conversion solution on
By Connor Hayes, Product Manager We want to make it fast, fun and easy for people to share creative photos and videos with whomever they choose, for however long they choose — and the more we share with each other, the more open and connected our community can be. Today we’re starting to roll out
Although marketers have grown to love using Instagram to promote products, one of the biggest criticisms of the platform, from a marketing standpoint, has been the lack of analytics and data options to help track and improve performance.But that all changed last year with the introduction of Instagram business profiles, which also came with in-built
Earlier this month, Google launched an update that has the potential to decrease your website traffic and limit the number of people who see your sign up forms and subscribe to your email lists. Now, websites with intrusive mobile interstitials (aka sign up forms) displaying on mobile devices may see lower rankings in Google search results. Since organic
The “social proof” impact of Facebook ads acts like a word-of-mouth marketer’s dream. When someone views your ad on Facebook, it displays the faces of their friends who have previously interacted with the advertiser, automatically making the content more personal and trustworthy. But that’s just the tip of the iceberg. Facebook may be the most
Hitwise, a division of Connexity that tracks online searches, said Fitbit was the most sought-after tech product last week, and No. 2 among all holiday items behind Hatchimals. Tech in fact dominates Hitwise’s Top 10 chart for the seven days ended Dec. 3, which encompasses Cyber Monday. Other top searches included Fitbit Charge 2 (No.8),
Over the past month the SEO community has been carefully studying the effects of a significant Penguin update. Designed to minimize any ranking benefits from spammy links, Penguin 4.0 has now become part of Google’s core algorithm. Its effects will be felt in real time and it will operate at the page level (the prior
On September 23rd, 2016, Google announced that one of their ranking signals, known as Penguin, has finally updated after nearly 2 years. Furthermore, Google stated that Penguin now works in real time, meaning websites will no longer have to wait for official Google refreshes to recover from ranking decreases due to Penguin. Lastly, they also