Snapchat Added New Ad Targeting Options to Boost Revenue

snapchat reach

In a quote that’s been referenced many times since, Snapchat CEO Evan Spiegel, during an interview at last year’s Cannes Lions Festival, said that Snapchat “really care[s] about not being creepy” in regards to the possible introduction of more in-depth – but possibly more intrusive – ad options. The statement triggered warning bells in the minds of advertisers […]

Facebook has new Reactions for Marketers


Last week, Facebook officially rolled out a new feature called “Reactions” to Facebook users worldwide. The new feature serves as an extension of the Like button. Now, instead of only being able to Like a post, Facebook users can choose from six different emotive reactions: Like, Love, Haha, Wow, Sad, and Angry. Why the change? As Facebook’s product design director Geoff […]