At Facebook, we want to make sure that the time people spend on our platform is well spent. With that goal in mind, we’ve previously shared a number of updates about video: News Feed ranking update to favor video content that […]
Smartwatch sales will double in next four years
Apple’s new Watch Series 4 is likely to give smartwatch sales a boost this year and help the category dominate wearables in the next four years. Analyst IDC is predicting that wearable sales in 2018 will grow by just 6.2 […]
14 of the best social media apps for marketers
Content planning is an essential part of effective social media marketing. When your calendar becomes too unwieldy, try some of these social media tools. 1. Planoly Recommended by Hootsuite’s social marketing team lead Amanda Wood, Planoly is a visual planner for […]
Facebook Ups Periscope
It has been well know for awhile that Facebook likes live video. What we didn’t know until yesterday was exactly how infatuated Facebook has become. Yesterday’s announcement contained a number of new features that essentially leverage the power of the Facebook network […]
Facebook Instant Articles
Instant Articles, was a new product for publishers to create fast, interactive articles on Facebook and is still growing. As more people get their news on mobile devices, we want to make the experience faster and richer on Facebook. People […]
How To Use Facebook Canvas
When it comes to advertising, Facebook is on a roll. In the past year, the $245 billion social platform has shined bright for advertisers and brands by introducing several new ways for them to reach their audiences. We saw Facebook […]
5 Features of a Perfectly SEO-Optimized Homepage
Is It Worth Optimizing the Homepage? There have been some discussions over whether it’s “worth it” to optimize a homepage. Let’s say you have an internal page where you sell your core product–nightstands. If you optimize this page for keywords related […]
8 Old School Marketing Tactics That Work for Social Media
Okay, so it’s hard to imagine Don Draper meeting with Bethlehem Steel execs in Sterling Cooper’s top floor Madison Avenue boardroom, telling them to get on Snapchat. But even though we no longer think of typewriters as “technology” or describe […]
Everything You Need To Know About Tag Sequencing
Tag sequencing is a feature in Google Tag Manager that is sometimes overlooked, but yields great benefits when utilized in the right situation. Due the asynchronous nature of Google Tag Manager, typically you have little control over the order in which […]
Apple SmartWatches are still dominating the market
While Apple almost completely dominates the smartwatch market, it looks increasingly likely that the emerging electronics category of smart speakers — where the company already lags far behind — is on a far faster path toward mainstream acceptance. And that […]