Mobile is at the core of Twitter’s DNA: more than 80% of our active users engage on the platform from their mobile device. Over the past year, we’ve rolled out a number of tools to help advertisers connect with our […]
5 Ways to Optimize PPC Campaigns for Mobile Users
1. Use mobile-friendly landing pages Your PPC campaigns should be sending mobile traffic to dedicated, mobile-friendly landing pages. Though this one may sound obvious to a seasoned PPC marketer, Brian Rotsztein, head of boutique online marketing agency Uniseo, sees […]
How to Create a Facebook Business Page in 5 Simple Steps
Step 1: Fill out your basic business info Open the following URL to create a business page on Facebook: https://www.facebook.com/pages/create.php Once there, you’ll choose one of the following six categories for your page: Local business or place Company, organization, or institution Brand […]
Mobile shoppers convert 160% more often on sites optimized for smartphones
A study of 53 retail web sites, some optimized for smartphones, some not, also shows the average order value for smartphone shoppers on optimized sites is higher than the average ticket for PC shoppers on those same retailers’ desktop sites. […]