Is It Worth Optimizing the Homepage? There have been some discussions over whether it’s “worth it” to optimize a homepage. Let’s say you have an internal page where you sell your core product–nightstands. If you optimize this page for keywords related […]
Instagram opened Stories ads up to all businesses last month, giving brands a new way to tap into the more than 200 million people who now use Stories every day. The rapid growth of Stories has been the key element […]
Above an image Google shared in their post that shows what forms they consider intrusive and may penalize… Earlier this month, Google launched an update that has the potential to decrease your website traffic and limit the number of people who see your […]
Over the past month the SEO community has been carefully studying the effects of a significant Penguin update. Designed to minimize any ranking benefits from spammy links, Penguin 4.0 has now become part of Google’s core algorithm. Its effects will […]
On September 23rd, 2016, Google announced that one of their ranking signals, known as Penguin, has finally updated after nearly 2 years. Furthermore, Google stated that Penguin now works in real time, meaning websites will no longer have to wait […]
Search engine optimization is incredibly important for marketers. When you optimize your web pages — including your blog posts — you’re making your website more visible to people who are looking for keywords associated with your brand, product, or service […]
By now, you realize the importance of optimizing a site for mobile. You have a responsive design implemented, and you’ve used Google’s mobile-friendly checker tool to make sure every page of your site is loading properly for mobile devices. But […]
Last week, Facebook officially rolled out a new feature called “Reactions” to Facebook users worldwide. The new feature serves as an extension of the Like button. Now, instead of only being able to Like a post, Facebook users can choose from six different […]
You want to be a Facebook ads spy. But before you start, know that there are better and worse ways to find out what your competition is up to. Most people think the best way to get information on their […]
There’s no question that Google Analytics is an essential tool to understanding your digital audience. It allows you to dig deeper into the types of content they interact with, the platforms they engage on, and the path that leads to […]