Instant Articles, was a new product for publishers to create fast, interactive articles on Facebook and is still growing. As more people get their news on mobile devices, we want to make the experience faster and richer on Facebook. People […]
How To Use Facebook Canvas
When it comes to advertising, Facebook is on a roll. In the past year, the $245 billion social platform has shined bright for advertisers and brands by introducing several new ways for them to reach their audiences. We saw Facebook […]
8 Old School Marketing Tactics That Work for Social Media
Okay, so it’s hard to imagine Don Draper meeting with Bethlehem Steel execs in Sterling Cooper’s top floor Madison Avenue boardroom, telling them to get on Snapchat. But even though we no longer think of typewriters as “technology” or describe […]
Everything You Need To Know About Tag Sequencing
Tag sequencing is a feature in Google Tag Manager that is sometimes overlooked, but yields great benefits when utilized in the right situation. Due the asynchronous nature of Google Tag Manager, typically you have little control over the order in which […]
Could Snapchat’s Collaborations with Apple and Google Signal Something More?
While Facebook continues to heap pressure on Snap Inc., the newly listed company’s forging some interesting connections via partnerships with tech giants, which may point to future opportunities for the app. Recently, when announcing the coming launch of the iPhone X, Apple’s […]
Instagram Adds Search Options for Stories by Hashtag and Location
Last month, Snapchat added a new search functionality for their Stories content, so naturally, now Instagram’s adding the same, giving users the ability to search for Stories content based on location and hashtag, via their Explore section. As explained by Instagram: “You’ll see […]
Facebook Announces New Navigation and Notification Options for Messenger
There’s always something new happening in Facebook Land. This week, it’s Messenger’s turn to get another tweak – Facebook has announced the introduction of new tabs in the app, and new, specific notifications to better connect you with Messenger’s various functions. […]
More Ways to Share with the Facebook Camera
We want to make it fast, fun and easy for people to share creative photos and videos with whomever they choose, for however long they choose — and the more we share with each other, the more open and connected […]
4 Key Instagram Analytics Data Points
Although marketers have grown to love using Instagram to promote products, one of the biggest criticisms of the platform, from a marketing standpoint, has been the lack of analytics and data options to help track and improve performance.But that all […]
3 Types of Facebook Ads
The “social proof” impact of Facebook ads acts like a word-of-mouth marketer’s dream. When someone views your ad on Facebook, it displays the faces of their friends who have previously interacted with the advertiser, automatically making the content more personal […]