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Oracle Wins Bid for TikTok

Posted on September 16, 2020September 16, 2020 by penndigitalPosted in Social Media

Oracle Corp. won the bidding for the U.S. operations of the video-sharing app TikTok, people familiar with the matter said, beating out Microsoft Corp. in a high-profile deal to salvage a social-media sensation that has been caught in the middle […]

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Apple is Cracking Down on Messaging Platforms

Posted on August 15, 2019August 16, 2019 by penndigitalPosted in apple, Social Media

The Change Beginning in iOS 13, Apple is restricting a small feature in the PushKit VoIP API. That feature runs in the background and lets third-party messaging apps make voice calls over the internet. When the PushKit feature is running […]

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Tagged Messaging

Video Best Practices

Posted on October 15, 2018October 15, 2018 by penndigitalPosted in Social Media

At Facebook, we want to make sure that the time people spend on our platform is well spent. With that goal in mind, we’ve previously shared a number of updates about video: News Feed ranking update to favor video content that […]

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Tagged Facebook

14 of the best social media apps for marketers

Posted on August 16, 2018September 17, 2018 by penndigitalPosted in Social Media

Content planning is an essential part of effective social media marketing. When your calendar becomes too unwieldy, try some of these social media tools. 1. Planoly Recommended by Hootsuite’s social marketing team lead Amanda Wood, Planoly is a visual planner for […]

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Tagged Hootsuite

Facebook Instant Articles

Posted on June 15, 2018June 18, 2018 by penndigitalPosted in Social Media

Instant Articles, was a new product for publishers to create fast, interactive articles on Facebook and is still growing. As more people get their news on mobile devices, we want to make the experience faster and richer on Facebook. People […]

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Tagged Facebook

How To Use Facebook Canvas

Posted on May 15, 2018 by penndigitalPosted in Social Media

  When it comes to advertising, Facebook is on a roll. In the past year, the $245 billion social platform has shined bright for advertisers and brands by introducing several new ways for them to reach their audiences. We saw Facebook […]

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8 Old School Marketing Tactics That Work for Social Media

Posted on March 15, 2018March 16, 2018 by penndigitalPosted in Social Media

Okay, so it’s hard to imagine Don Draper meeting with Bethlehem Steel execs in Sterling Cooper’s top floor Madison Avenue boardroom, telling them to get on Snapchat. But even though we no longer think of typewriters as “technology” or describe […]

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Tagged Facebook

Everything You Need To Know About Tag Sequencing

Posted on February 16, 2018February 16, 2018 by penndigitalPosted in Advertising, Marketing, Social Media

Tag sequencing is a feature in Google Tag Manager that is sometimes overlooked, but yields great benefits when utilized in the right situation. Due the asynchronous nature of Google Tag Manager, typically you have little control over the order in which […]

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Could Snapchat’s Collaborations with Apple and Google Signal Something More?

Posted on October 15, 2017October 12, 2017 by penndigitalPosted in Social Media

While Facebook continues to heap pressure on Snap Inc., the newly listed company’s forging some interesting connections via partnerships with tech giants, which may point to future opportunities for the app. Recently, when announcing the coming launch of the iPhone X, Apple’s […]

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Tagged Apple, Google Signal, Snapchat

Instagram Adds Search Options for Stories by Hashtag and Location

Posted on August 16, 2017August 25, 2017 by penndigitalPosted in Social Media

Last month, Snapchat added a new search functionality for their Stories content, so naturally, now Instagram’s adding the same, giving users the ability to search for Stories content based on location and hashtag, via their Explore section.   As explained by Instagram: “You’ll see […]

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Erik Penn
20 years experience online

Client List:
Lexus, Honda, Mitsubishi, Ringling, OCFair, LA Phil, Sony, Starz Studios, World Poker Tour, More...

Education:
MFA/Film Producing, USC
BS, Pepperdine University

Company Site: PennDigital.com
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