The Change Beginning in iOS 13, Apple is restricting a small feature in the PushKit VoIP API. That feature runs in the background and lets third-party messaging apps make voice calls over the internet. When the PushKit feature is running […]
Video Best Practices
At Facebook, we want to make sure that the time people spend on our platform is well spent. With that goal in mind, we’ve previously shared a number of updates about video: News Feed ranking update to favor video content that […]
14 of the best social media apps for marketers
Content planning is an essential part of effective social media marketing. When your calendar becomes too unwieldy, try some of these social media tools. 1. Planoly Recommended by Hootsuite’s social marketing team lead Amanda Wood, Planoly is a visual planner for […]
Facebook Instant Articles
Instant Articles, was a new product for publishers to create fast, interactive articles on Facebook and is still growing. As more people get their news on mobile devices, we want to make the experience faster and richer on Facebook. People […]
How To Use Facebook Canvas
When it comes to advertising, Facebook is on a roll. In the past year, the $245 billion social platform has shined bright for advertisers and brands by introducing several new ways for them to reach their audiences. We saw Facebook […]
8 Old School Marketing Tactics That Work for Social Media
Okay, so it’s hard to imagine Don Draper meeting with Bethlehem Steel execs in Sterling Cooper’s top floor Madison Avenue boardroom, telling them to get on Snapchat. But even though we no longer think of typewriters as “technology” or describe […]
Everything You Need To Know About Tag Sequencing
Tag sequencing is a feature in Google Tag Manager that is sometimes overlooked, but yields great benefits when utilized in the right situation. Due the asynchronous nature of Google Tag Manager, typically you have little control over the order in which […]
Could Snapchat’s Collaborations with Apple and Google Signal Something More?
While Facebook continues to heap pressure on Snap Inc., the newly listed company’s forging some interesting connections via partnerships with tech giants, which may point to future opportunities for the app. Recently, when announcing the coming launch of the iPhone X, Apple’s […]
Instagram Adds Search Options for Stories by Hashtag and Location
Last month, Snapchat added a new search functionality for their Stories content, so naturally, now Instagram’s adding the same, giving users the ability to search for Stories content based on location and hashtag, via their Explore section. As explained by Instagram: “You’ll see […]
Facebook Announces New Navigation and Notification Options for Messenger
There’s always something new happening in Facebook Land. This week, it’s Messenger’s turn to get another tweak – Facebook has announced the introduction of new tabs in the app, and new, specific notifications to better connect you with Messenger’s various functions. […]