Last month, Snapchat added a new search functionality for their Stories content, so naturally, now Instagram’s adding the same, giving users the ability to search for Stories content based on location and hashtag, via their Explore section. As explained by Instagram: “You’ll see […]
There’s always something new happening in Facebook Land. This week, it’s Messenger’s turn to get another tweak – Facebook has announced the introduction of new tabs in the app, and new, specific notifications to better connect you with Messenger’s various functions. […]
We want to make it fast, fun and easy for people to share creative photos and videos with whomever they choose, for however long they choose — and the more we share with each other, the more open and connected […]
Although marketers have grown to love using Instagram to promote products, one of the biggest criticisms of the platform, from a marketing standpoint, has been the lack of analytics and data options to help track and improve performance.But that all […]
The “social proof” impact of Facebook ads acts like a word-of-mouth marketer’s dream. When someone views your ad on Facebook, it displays the faces of their friends who have previously interacted with the advertiser, automatically making the content more personal […]
Hitwise, a division of Connexity that tracks online searches, said Fitbit was the most sought-after tech product last week, and No. 2 among all holiday items behind Hatchimals. Tech in fact dominates Hitwise’s Top 10 chart for the seven days […]
In a quote that’s been referenced many times since, Snapchat CEO Evan Spiegel, during an interview at last year’s Cannes Lions Festival, said that Snapchat “really care[s] about not being creepy” in regards to the possible introduction of more in-depth […]
Pokémon Go interrupted an otherwise quiet summer week to suggest to marketers that the next big thing may be here. With usage numbers approaching those of Snapchat and an 11% penetration on Android phones, Pokémon Go has something real to […]
Despite Snapchat’s huge rise in both popularity and usage, one of the biggest criticisms of the platform has been that it’s yet to come up with a way to generate significant revenue. Sure, kids might like sending disappearing pictures to […]
Facebook’s Lead Gen Ads are streamlining the sales funnel and offer online advertisers a new way to capture interest without redirecting users outside the app. Here are three reasons we think they’re worth trying out. The traditional funnel for online […]