Volkswagen said it would invest $20.38 billion to build electric vehicle batteries, a move the company says will create 20,000 jobs and generate $20.38 billion in annual sales. The automaker will create a new company called Power Co to oversee […]
Walmart Is Bringing Drive-In Movies to Its Parking Lots This Summer
Soon you can catch a movie after shopping for some home goods. According to a report from CNET, Walmart is planning to convert the parking lots at some of its stores into drive-in movie theaters. These movies could start rolling […]
FCC Will Now Allow Your Carrier to Block Robocalls ‘Aggressively’
We’re all likely annoyed by robocalls in the U.S. Luckily, the Federal Communications Commission just did something about it. The FCC on Thursday unanimously voted on a proposal that will give U.S. carriers much more power to start “aggressively” blocking […]
Kagan: Comparing AT&T, Verizon and the state of 5G
While 5G is not only going to change wireless and impact every company in every industry, it is still just at the very beginning of its long journey. At the network level, the leader today in 5G is clearly AT&T […]
Smartwatch sales will double in next four years
Apple’s new Watch Series 4 is likely to give smartwatch sales a boost this year and help the category dominate wearables in the next four years. Analyst IDC is predicting that wearable sales in 2018 will grow by just 6.2 […]
Everything You Need To Know About Tag Sequencing
Tag sequencing is a feature in Google Tag Manager that is sometimes overlooked, but yields great benefits when utilized in the right situation. Due the asynchronous nature of Google Tag Manager, typically you have little control over the order in which […]
5 strategies to improve your ad copy
Ad copy is a very important element in online advertising, but it’s often “set and forget” — once written, advertisers move on to newer and/or sexier strategies and tactics. Ad copy is often one of the first areas I focus on to boost […]
Boost your mobile performance with the right ad sizes
We’re paying special attention to improving the mobile ad experience to help empower content creators, news organizations, and publishers. As mobile continues to grow, choosing high-impact mobile ads are key for businesses to generate revenue from a mobile audience. When […]
3 Examples of Instagram Stories Ads
Instagram opened Stories ads up to all businesses last month, giving brands a new way to tap into the more than 200 million people who now use Stories every day. The rapid growth of Stories has been the key element […]
3 Types of Facebook Ads
The “social proof” impact of Facebook ads acts like a word-of-mouth marketer’s dream. When someone views your ad on Facebook, it displays the faces of their friends who have previously interacted with the advertiser, automatically making the content more personal […]