Over the past month the SEO community has been carefully studying the effects of a significant Penguin update. Designed to minimize any ranking benefits from spammy links, Penguin 4.0 has now become part of Google’s core algorithm. Its effects will […]
On September 23rd, 2016, Google announced that one of their ranking signals, known as Penguin, has finally updated after nearly 2 years. Furthermore, Google stated that Penguin now works in real time, meaning websites will no longer have to wait […]
You want to be a Facebook ads spy. But before you start, know that there are better and worse ways to find out what your competition is up to. Most people think the best way to get information on their […]
There’s no question that Google Analytics is an essential tool to understanding your digital audience. It allows you to dig deeper into the types of content they interact with, the platforms they engage on, and the path that leads to […]
A study of 53 retail web sites, some optimized for smartphones, some not, also shows the average order value for smartphone shoppers on optimized sites is higher than the average ticket for PC shoppers on those same retailers’ desktop sites. […]
Google has thrown a lot of changes into the SERPS that, should they work as intended, could be a game changer for a lot of websites. However, even though you may do everything Google says in exactly the way they […]
If you’re looking for a marketing solution that is going to generate a quick response and result in an uptick in sales, leads, conversions, etc. in the short term- SEO isn’t it. What’s frustrating to most website owners about SEO […]
In 2011 Google began a series of algorithm changes (named Panda) with the goal of avoiding low quality ‘content farms’ and other ‘thin content’ sites that had earned high rankings from the search engine and low rankings from the end users who were […]
Background on Google Penguin penalties There are two primary types of algorithmic Google penalties: Panda and Penguin. These penalties occur because Google makes a change to its algorithm. This means that everyone on the web has the potential to be […]
October 18th, 2011, the day Google announced “Secure Search“, was a dark day for many search marketers. We had hope, though; we were told only a small fraction of search referrals from Google would apply. This was proven false in […]