Everybody knows you need to use metadata to optimize your web pages, right? Well…raise your hand if you’re using it to optimize your social media. As a baseline: “Metadata” (literally, data about data) is plural for all the bits of […]
What’s the State of PR and Social Media Marketing
We have been in a new era of communication distribution for some time now, but who can really tell what is best. Iwork in Advertising, so I should be selling Ad Services, right? However this new thing called SocialMedia Marketing […]
Where does Social Media Fit in Your Strategy?
As advertisers race to the Internet to secure more “integrated strategies” for their clients, we are going to see more innovative use of the Social Networks as a whole. This usage requires an understanding of the platform as a communication […]