Tag sequencing is a feature in Google Tag Manager that is sometimes overlooked, but yields great benefits when utilized in the right situation. Due the asynchronous nature of Google Tag Manager, typically you have little control over the order in which […]
It’s exciting to announce that, as of today, people around the world can broadcast live video to Facebook from their desktop or laptop computers. While it’s been possible for people to go live to Facebook from mobile devices since last […]
Ad copy is a very important element in online advertising, but it’s often “set and forget” — once written, advertisers move on to newer and/or sexier strategies and tactics. Ad copy is often one of the first areas I focus on to boost […]
Instagram opened Stories ads up to all businesses last month, giving brands a new way to tap into the more than 200 million people who now use Stories every day. The rapid growth of Stories has been the key element […]
They just got a whole lot more useful with Offline Conversion solution aiming to help advertisers tie Lead Ads to downstream conversion activity. Facebook Lead Ads just got a whole lot more accountable by enabling campaign integrations with offline systems such […]
Hitwise, a division of Connexity that tracks online searches, said Fitbit was the most sought-after tech product last week, and No. 2 among all holiday items behind Hatchimals. Tech in fact dominates Hitwise’s Top 10 chart for the seven days […]
Do consumers actually notice online display ads served on Web pages? Which format of ads do people look at and engage with the most? To find out, Meditative conducted an eye-tracking study of 39 participants of mixed ages who were […]
Last week, Facebook officially rolled out a new feature called “Reactions” to Facebook users worldwide. The new feature serves as an extension of the Like button. Now, instead of only being able to Like a post, Facebook users can choose from six different […]
You want to be a Facebook ads spy. But before you start, know that there are better and worse ways to find out what your competition is up to. Most people think the best way to get information on their […]
Many marketers who are looking to get started with video marketing will turn to YouTube—and for good reason: With 300 hours of videos uploaded to YouTube every minute, YouTube has huge potential for reaching a big audience. There’s another equally large and […]