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Apple’s iPhone is Most Popular Videogame Device

Posted on March 15, 2019March 18, 2019 by penndigitalPosted in Advertising, apple

By leveraging the iPhone’s camera, augmented reality games superimpose virtual characters, structures and items onto the real world. (Photo: Apple, Inc.) When it comes to gaming systems, you might think the most popular is the Sony PlayStation 4, Microsoft’s Xbox One, or […]

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Tagged gaming

Everything You Need To Know About Tag Sequencing

Posted on February 16, 2018February 16, 2018 by penndigitalPosted in Advertising, Marketing, Social Media

Tag sequencing is a feature in Google Tag Manager that is sometimes overlooked, but yields great benefits when utilized in the right situation. Due the asynchronous nature of Google Tag Manager, typically you have little control over the order in which […]

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New Ways to Go Live: Now From Your Computer

Posted on December 15, 2017December 16, 2017 by penndigitalPosted in Advertising

It’s exciting to announce that, as of today, people around the world can broadcast live video to Facebook from their desktop or laptop computers. While it’s been possible for people to go live to Facebook from mobile devices since last […]

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Tagged Facebook

5 strategies to improve your ad copy

Posted on November 15, 2017November 14, 2017 by penndigitalPosted in Advertising, Marketing

Ad copy is a very important element in online advertising, but it’s often “set and forget” — once written, advertisers move on to newer and/or sexier strategies and tactics. Ad copy is often one of the first areas I focus on to boost […]

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Tagged communication

3 Examples of Instagram Stories Ads

Posted on June 15, 2017August 16, 2017 by penndigitalPosted in Advertising, Marketing, SEO

Instagram opened Stories ads up to all businesses last month, giving brands a new way to tap into the more than 200 million people who now use Stories every day. The rapid growth of Stories has been the key element […]

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Tagged Instagram

Facebook Lead Ads

Posted on May 15, 2017August 25, 2017 by penndigitalPosted in Advertising

They just got a whole lot more useful with Offline Conversion solution aiming to help advertisers tie Lead Ads to downstream conversion activity. Facebook Lead Ads just got a whole lot more accountable by enabling campaign integrations with offline systems such […]

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Tagged Facebook

These Are The Top Tech Sellers For The Holidays

Posted on December 15, 2016August 25, 2017 by penndigitalPosted in Advertising, Marketing, Social Media

Hitwise, a division of Connexity that tracks online searches, said Fitbit was the most sought-after tech product last week, and No. 2 among all holiday items behind Hatchimals. Tech in fact dominates Hitwise’s Top 10 chart for the seven days […]

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How Consumers Eyes Track Display Ads

Posted on April 15, 2016August 25, 2017 by penndigitalPosted in Advertising, Marketing

Do consumers actually notice online display ads served on Web pages? Which format of ads do people look at and engage with the most? To find out, Meditative conducted an eye-tracking study of 39 participants of mixed ages who were […]

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Tagged Banner Ads

Facebook has new Reactions for Marketers

Posted on March 15, 2016August 25, 2017 by penndigitalPosted in Advertising, SEO

Last week, Facebook officially rolled out a new feature called “Reactions” to Facebook users worldwide. The new feature serves as an extension of the Like button. Now, instead of only being able to Like a post, Facebook users can choose from six different […]

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Tagged Facebook

3 Ways To Be An Expert Facebook Ads Spy

Posted on February 15, 2016August 16, 2017 by penndigitalPosted in Advertising, SEO

You want to be a Facebook ads spy. But before you start, know that there are better and worse ways to find out what your competition is up to. Most people think the best way to get information on their […]

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Tagged SEO

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Erik Penn
20 years experience online

Client List:
Lexus, Honda, Mitsubishi, Ringling, OCFair, LA Phil, Sony, Starz Studios, World Poker Tour, More...

Education:
MFA/Film Producing, USC
BS, Pepperdine University

Company Site: PennDigital.com
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