Instagram opened Stories ads up to all businesses last month, giving brands a new way to tap into the more than 200 million people who now use Stories every day. The rapid growth of Stories has been the key element […]
Facebook Lead Ads
They just got a whole lot more useful with Offline Conversion solution aiming to help advertisers tie Lead Ads to downstream conversion activity. Facebook Lead Ads just got a whole lot more accountable by enabling campaign integrations with offline systems such […]
These Are The Top Tech Sellers For The Holidays
Hitwise, a division of Connexity that tracks online searches, said Fitbit was the most sought-after tech product last week, and No. 2 among all holiday items behind Hatchimals. Tech in fact dominates Hitwise’s Top 10 chart for the seven days […]
How Consumers Eyes Track Display Ads
Do consumers actually notice online display ads served on Web pages? Which format of ads do people look at and engage with the most? To find out, Meditative conducted an eye-tracking study of 39 participants of mixed ages who were […]
Facebook has new Reactions for Marketers
Last week, Facebook officially rolled out a new feature called “Reactions” to Facebook users worldwide. The new feature serves as an extension of the Like button. Now, instead of only being able to Like a post, Facebook users can choose from six different […]
3 Ways To Be An Expert Facebook Ads Spy
You want to be a Facebook ads spy. But before you start, know that there are better and worse ways to find out what your competition is up to. Most people think the best way to get information on their […]
5 Quick Tips to Facebook Videos
Many marketers who are looking to get started with video marketing will turn to YouTube—and for good reason: With 300 hours of videos uploaded to YouTube every minute, YouTube has huge potential for reaching a big audience. There’s another equally large and […]
Facebook Finally Supports GIFs: Let’s Celebrate!
There’s an old saying that goes, “A photo GIF is worth a thousand words.” And as of today, Facebook is finally allowing users to express themselves via GIF. [Hold for applause.] While Twitter and Pinterest adopted GIF support last year, it was starting to feel like Facebook was going […]
Make The Most Out Of Periscope, Twitter’s New Video Streaming
There’s a new trend in social media – #Periscope. If you haven’t heard of it yet, then where have you been!!?? you will probably have questions that resemble the following: What is it? What does it do? Can I use it […]
The Ad Images Cheat Sheet
It’s said that a picture’s worth a thousand words, but when it comes to digital ads, the right image can mean so much more: the difference between being noticed or ignored, between helping your business’s bottom line or not. While […]