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Could Snapchat’s Collaborations with Apple and Google Signal Something More?

Posted on October 15, 2017October 12, 2017 by penndigitalPosted in Social Media

While Facebook continues to heap pressure on Snap Inc., the newly listed company’s forging some interesting connections via partnerships with tech giants, which may point to future opportunities for the app. Recently, when announcing the coming launch of the iPhone X, Apple’s […]

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Tagged Apple, Google Signal, Snapchat

Snapchat Added New Ad Targeting Options to Boost Revenue

Posted on September 15, 2016August 25, 2017 by penndigitalPosted in Social Media

In a quote that’s been referenced many times since, Snapchat CEO Evan Spiegel, during an interview at last year’s Cannes Lions Festival, said that Snapchat “really care[s] about not being creepy” in regards to the possible introduction of more in-depth […]

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Tagged ppc, Snapchat

Snapchat Introduces New Ad Options, Announces Ads API and Partners

Posted on June 15, 2016June 17, 2016 by penndigitalPosted in Social Media

Despite Snapchat’s huge rise in both popularity and usage, one of the biggest criticisms of the platform has been that it’s yet to come up with a way to generate significant revenue. Sure, kids might like sending disappearing pictures to […]

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Tagged Snapchat

Erik Penn
20 years experience online

Client List:
Lexus, Honda, Mitsubishi, Ringling, OCFair, LA Phil, Sony, Starz Studios, World Poker Tour, More...

Education:
MFA/Film Producing, USC
BS, Pepperdine University

Company Site: PennDigital.com
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