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Video Best Practices

Posted on October 15, 2018October 15, 2018 by penndigitalPosted in Social Media

At Facebook, we want to make sure that the time people spend on our platform is well spent. With that goal in mind, we’ve previously shared a number of updates about video: News Feed ranking update to favor video content that […]

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Facebook Ups Periscope

Posted on July 15, 2018July 17, 2018 by penndigitalPosted in Emerging Media

It has been well know for awhile that Facebook likes live video. What we didn’t know until yesterday was exactly how infatuated Facebook has become. Yesterday’s announcement contained a number of new features that essentially leverage the power of the Facebook network […]

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Facebook Instant Articles

Posted on June 15, 2018June 18, 2018 by penndigitalPosted in Social Media

Instant Articles, was a new product for publishers to create fast, interactive articles on Facebook and is still growing. As more people get their news on mobile devices, we want to make the experience faster and richer on Facebook. People […]

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How To Use Facebook Canvas

Posted on May 15, 2018 by penndigitalPosted in Social Media

  When it comes to advertising, Facebook is on a roll. In the past year, the $245 billion social platform has shined bright for advertisers and brands by introducing several new ways for them to reach their audiences. We saw Facebook […]

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8 Old School Marketing Tactics That Work for Social Media

Posted on March 15, 2018March 16, 2018 by penndigitalPosted in Social Media

Okay, so it’s hard to imagine Don Draper meeting with Bethlehem Steel execs in Sterling Cooper’s top floor Madison Avenue boardroom, telling them to get on Snapchat. But even though we no longer think of typewriters as “technology” or describe […]

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New Ways to Go Live: Now From Your Computer

Posted on December 15, 2017December 16, 2017 by penndigitalPosted in Advertising

It’s exciting to announce that, as of today, people around the world can broadcast live video to Facebook from their desktop or laptop computers. While it’s been possible for people to go live to Facebook from mobile devices since last […]

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Facebook Announces New Navigation and Notification Options for Messenger

Posted on July 15, 2017August 25, 2017 by penndigitalPosted in Social Media

There’s always something new happening in Facebook Land. This week, it’s Messenger’s turn to get another tweak – Facebook has announced the introduction of new tabs in the app, and new, specific notifications to better connect you with Messenger’s various functions. […]

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Facebook Lead Ads

Posted on May 15, 2017August 25, 2017 by penndigitalPosted in Advertising

They just got a whole lot more useful with Offline Conversion solution aiming to help advertisers tie Lead Ads to downstream conversion activity. Facebook Lead Ads just got a whole lot more accountable by enabling campaign integrations with offline systems such […]

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More Ways to Share with the Facebook Camera

Posted on April 15, 2017August 25, 2017 by penndigitalPosted in Social Media

We want to make it fast, fun and easy for people to share creative photos and videos with whomever they choose, for however long they choose — and the more we share with each other, the more open and connected […]

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3 Types of Facebook Ads

Posted on January 16, 2017August 25, 2017 by penndigitalPosted in Marketing, Social Media

The “social proof” impact of Facebook ads acts like a word-of-mouth marketer’s dream. When someone views your ad on Facebook, it displays the faces of their friends who have previously interacted with the advertiser, automatically making the content more personal […]

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Tagged ecommerce, Facebook

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Erik Penn
20 years experience online

Client List:
Lexus, Honda, Mitsubishi, Ringling, OCFair, LA Phil, Sony, Starz Studios, World Poker Tour, More...

Education:
MFA/Film Producing, USC
BS, Pepperdine University

Company Site: PennDigital.com
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