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Facebook has new Reactions for Marketers

Posted on March 15, 2016August 25, 2017 by penndigitalPosted in Advertising, SEO

Last week, Facebook officially rolled out a new feature called “Reactions” to Facebook users worldwide. The new feature serves as an extension of the Like button. Now, instead of only being able to Like a post, Facebook users can choose from six different […]

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Tagged Facebook

Top 3 Reasons to Try Out Facebook’s Lead Gen Ads

Posted on January 15, 2016August 25, 2017 by penndigitalPosted in Social Media

Facebook’s Lead Gen Ads are streamlining the sales funnel and offer online advertisers a new way to capture interest without redirecting users outside the app. Here are three reasons we think they’re worth trying out. The traditional funnel for online […]

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10 Things Things About the New Facebook Search

Posted on November 16, 2015August 26, 2017 by penndigitalPosted in Social Media

Each day, Facebook handles 1.5 billion searches against the 2 trillion posts in its index. Facebook is still a ways off from Google’s 3.5 billion daily searches, but it’s an impressive figure nonetheless and puts Facebook right up there as far […]

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5 Quick Tips to Facebook Videos

Posted on September 15, 2015February 15, 2016 by penndigitalPosted in Advertising, Marketing, Social Media

Many marketers who are looking to get started with video marketing will turn to YouTube—and for good reason: With 300 hours of videos uploaded to YouTube every minute, YouTube has huge potential for reaching a big audience. There’s another equally large and […]

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Tagged Facebook, video

Facebook Finally Supports GIFs: Let’s Celebrate!

Posted on June 15, 2015August 26, 2017 by penndigitalPosted in Advertising, Marketing, Social Media

There’s an old saying that goes, “A photo GIF is worth a thousand words.” And as of today, Facebook is finally allowing users to express themselves via GIF. [Hold for applause.] While Twitter and Pinterest adopted GIF support last year, it was starting to feel like Facebook was going […]

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The Shifting Landscape of Facebook Advertising

Posted on May 1, 2015April 15, 2016 by penndigitalPosted in Social Media

Our latest Facebook ads data shows that marketers are putting more money per post into videos than any other content type. Are you keeping up? Let’s talk about Bid Type. When you set ad targeting, the last major step you need […]

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The best sizes for sharing images on social media

Posted on March 12, 2015August 16, 2017 by penndigitalPosted in Advertising, Marketing, Social Media

We’ve long been interested in the impact of social media images for engagement, retweets, clicks, and more. We found that tweets with images receive 150 percent more retweets than those without. One of the big questions for me is how […]

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Tagged Facebook, Google, Instagram, LinkedIn, pinterest, Twitter

3 Tools to Make Photos Stand Out on Facebook

Posted on December 15, 2014August 26, 2017 by penndigitalPosted in Social Media

At this point in the game, it’s no small secret to us Facebook connoisseurs that photos and visuals are the key to engaging our Facebook online communities. Pictures that are visually appealing are easy for us to digest, comprehend and, most important, to share. Anyone […]

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Tagged Facebook

How to Write the Perfect Post

Posted on November 15, 2014August 26, 2017 by penndigitalPosted in Social Media

I found this great INFOGRAPHIC and just had to share it. Is there such a thing as a perfect tweet? I like to think so. Certainly, there are strategies, guidelines and norms to follow on Twitter to maximise user engagement, awareness and […]

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Tagged Facebook, LinkedIn, Tagging, Twitter

How-To: Run a Facebook Lead-Gen Campaign

Posted on August 15, 2014August 16, 2017 by penndigitalPosted in Social Media

So it’s time to move beyond the simple ‘page likes’ campaign and get some traffic pointed to your lead form. How do you do it? The process (assuming you’re comfortable with the Facebook Advertising environment) is quite simple, and I’ll […]

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Tagged Facebook, lead generation

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Erik Penn
20 years experience online

Client List:
Lexus, Honda, Mitsubishi, Ringling, OCFair, LA Phil, Sony, Starz Studios, World Poker Tour, More...

Education:
MFA/Film Producing, USC
BS, Pepperdine University

Company Site: PennDigital.com
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