Mobile is at the core of Twitter’s DNA: more than 80% of our active users engage on the platform from their mobile device. Over the past year, we’ve rolled out a number of tools to help advertisers connect with our […]
3 Tools to Make Photos Stand Out on Facebook
At this point in the game, it’s no small secret to us Facebook connoisseurs that photos and visuals are the key to engaging our Facebook online communities. Pictures that are visually appealing are easy for us to digest, comprehend and, most important, to share. Anyone […]
5 Ways to Optimize PPC Campaigns for Mobile Users
1. Use mobile-friendly landing pages Your PPC campaigns should be sending mobile traffic to dedicated, mobile-friendly landing pages. Though this one may sound obvious to a seasoned PPC marketer, Brian Rotsztein, head of boutique online marketing agency Uniseo, sees […]
How to Write the Perfect Post
I found this great INFOGRAPHIC and just had to share it. Is there such a thing as a perfect tweet? I like to think so. Certainly, there are strategies, guidelines and norms to follow on Twitter to maximise user engagement, awareness and […]
How to Create a Facebook Business Page in 5 Simple Steps
Step 1: Fill out your basic business info Open the following URL to create a business page on Facebook: https://www.facebook.com/pages/create.php Once there, you’ll choose one of the following six categories for your page: Local business or place Company, organization, or institution Brand […]
Mobile shoppers convert 160% more often on sites optimized for smartphones
A study of 53 retail web sites, some optimized for smartphones, some not, also shows the average order value for smartphone shoppers on optimized sites is higher than the average ticket for PC shoppers on those same retailers’ desktop sites. […]
How-To: Run a Facebook Lead-Gen Campaign
So it’s time to move beyond the simple ‘page likes’ campaign and get some traffic pointed to your lead form. How do you do it? The process (assuming you’re comfortable with the Facebook Advertising environment) is quite simple, and I’ll […]
4 SEO Benefits You Can’t Make Google Do
Google has thrown a lot of changes into the SERPS that, should they work as intended, could be a game changer for a lot of websites. However, even though you may do everything Google says in exactly the way they […]
Why SEO Success Won’t Happen Overnight
If you’re looking for a marketing solution that is going to generate a quick response and result in an uptick in sales, leads, conversions, etc. in the short term- SEO isn’t it. What’s frustrating to most website owners about SEO […]
Panda 4.0
In 2011 Google began a series of algorithm changes (named Panda) with the goal of avoiding low quality ‘content farms’ and other ‘thin content’ sites that had earned high rankings from the search engine and low rankings from the end users who were […]